The intended outcomes of regularly posting on the blog is to add value to existing clients, create collateral for the sales team, enhance stickiness, and encourage clients using Strategic Services.
There are a number of intended audiences; academics (lecturers), Heads of Professional Services Teams, learning technologists, academic developers (people and curriculum), Registrars, Deans and PVCs.
It is proposed the postings will be clustered around the emerging themes from Strategic Services / Strategic Consultants, and mapped to the Blackboard's New Learning Experience framework.
The blog posts will be linked as a series, and aggregated into other outputs.
A typical blog post would be approximately 700-800 words, and when appropriate include video (interviews, and walk throughs). The exit point for each post would include contacting Blackboard, or following up with your Account Manager
Proposed Topics
Academic Adoption [Audience: Heads of e-Learning, Directors of L&T Enhancement Offices, PVCs]
Post 1: What do we mean by academic adoption? How does it differ from technology adoption?
- definition and context
- lit review - evidence of transformation impact of academic adoption on learning experience
- general: digital capabilities audit and support
- course team: carpe diem / viewpoints
Post 1: What is Learning Analytics?
- definition, and context
- examples / case studies from literature and clients
- based on Blackboard project with JISC
A number of opportunities exist. The intention is to challenge the authors current practice, drip feed ideas and illustrate connections with the Blackboard tool set. Some interesting ideas would include;
problem based learning
flipped classroom,
open badges.
The blog posts on the above theme should follow a similar format;
Post 1: What is it? Is there evidence it works it work?
- definitions, context
- literature review
- short case studies
- impact stories
- how to do it using blackboard tool set
This is envisaged as a collaborative effort. Therefore, we'd need to tap into the broader skill sets and knowledge across Strategic Services EMEA and beyond.
Image: With Thanks
- https://upload.wikimedia.org/wikipedia/commons/thumb/a/a0/Ackermann_turning.svg/1280px-Ackermann_turning.svg.png
